Encouraging readers to have a look,
A positive review promotes the sale of a book,
The review can create extra content
For magazines, newspapers and online media;
Enhancing the reputation of author and broadcaster.
A negative review creates a blood sport,
A showdown of reviewer versus author!
Either team can lose valuable rapport
With the involvement of readership heckling on Web 2.0.
Such is the art culture of written publicity.
In either circumstance, the reviewer must follow the rules:
The content must be relevant to the book review genre;
The book must be insightfully read before being abhorred;
The opinion of review must be intrinsically understood;
Lastly, the book review should be lyrically written.